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Head of Product Marketing, AB Proposition at Xero | JobVerse
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Head of Product Marketing, AB Proposition
Xero
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Head of Product Marketing, AB Proposition
Australia
Full Time
5 hours ago
Visa Sponsorship
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Key skills
Leadership
Mentoring
Communication
About this role
Role Overview
Lead the strategic narrative for Small Businesses and Accountants & Bookkeepers
Mentor a team of Product Marketers
Strategic craft lead for the broader Product Marketing organisation
Drive positioning and differentiation strategy for target segments
Develop segment playbooks, audience personas, and messaging frameworks
Oversee competitive research and market analysis
Track performance of segment-specific initiatives and optimize narratives
Requirements
Proven leadership experience in a senior product marketing or segment marketing role
Background leading, mentoring, and developing high-performing marketing professionals
Expert-level storytelling skills
Deep mastery of modern positioning and messaging best practices
Familiarity with the accounting, bookkeeping, or small business software ecosystem
Exceptional communication skills
Benefits
Flexible hybrid working environment
Opportunities for professional growth and development
Apply Now
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