Key skills
LeadershipMentoringCommunication
About this role
Role Overview
- Lead the strategic narrative for Small Businesses and Accountants & Bookkeepers
- Mentor a team of Product Marketers
- Strategic craft lead for the broader Product Marketing organisation
- Drive positioning and differentiation strategy for target segments
- Develop segment playbooks, audience personas, and messaging frameworks
- Oversee competitive research and market analysis
- Track performance of segment-specific initiatives and optimize narratives
Requirements
- Proven leadership experience in a senior product marketing or segment marketing role
- Background leading, mentoring, and developing high-performing marketing professionals
- Expert-level storytelling skills
- Deep mastery of modern positioning and messaging best practices
- Familiarity with the accounting, bookkeeping, or small business software ecosystem
- Exceptional communication skills
Benefits
- Flexible hybrid working environment
- Opportunities for professional growth and development