Manage, optimise and scale Paid Search campaigns across Google Ads, Microsoft/Bing, and Apple Search Ads
Own day-to-day account performance including budget pacing, bid strategies, keyword management, and search term analysis
Support the delivery of acquisition targets through efficient CPA management and volume growth
Continuously test new opportunities across automation, creative formats and platform features
Deliver insight-led optimisation using performance data, attribution and incrementality testing
Work closely with Senior Paid Search Managers to plan and execute activity aligned to wider commercial and brand objectives
Collaborate with creative, product, analytics and commercial teams to drive performance improvements
Produce clear reporting and performance insights for internal stakeholders
Support major trading moments, seasonal peaks and new product or market launches

Proven experience managing Paid Search campaigns across Google Ads and Microsoft/Bing (Apple Search Ads experience highly desirable)
Strong understanding of performance marketing fundamentals including CPA, ROAS, LTV and attribution
Confident working with data, reporting tools and optimisation platforms
A strong test-and-learn mindset with the ability to translate insight into action
Highly organised with strong attention to detail and budget management discipline
Comfortable working in a fast-paced, target-driven environment
Strong communication skills with the ability to work cross-functionally
Previous experience within a high-volume e-commerce, subscription, gaming, or regulated industry environment is desirable

Paid Search Executive

Key skills