Business Development Representative

Role Overview

• Prospecting & Lead Generation: Create outbound prospecting strategies to connect with potential clients in line with overall strategy (cold calling/emailing, LinkedIn prospecting, competitor outreach).
• Engage with leads from marketing campaigns or website inquiries to convert interest into qualified leads.
• Research target companies and key contacts to create a tailored approach for outreach, using tools such as LinkedIn, CRM, and Sales Navigator to gather information.
• Lead Qualification: Conduct initial conversations with prospects to understand their pain points, business challenges, and alignment with the company's product or service.
• Use qualification frameworks to assess lead viability.
• Set up meetings or product demos for qualified leads with Account Executives or Sales Managers to advance the sales process.
• Nurturing and Following Up: Maintain contact with leads who are not yet ready to buy, keeping them engaged through regular follow-up emails and calls, in alignment with marketing strategy.
• Share relevant content, case studies, or insights to keep potential clients interested and move them closer to a buying decision.
• Ensure all leads are tracked and updated in the CRM system regularly.
• Collaboration with Internal Teams: Share insights with the marketing team on the quality of inbound leads and what messaging resonates with prospects to refine marketing strategies.
• Work closely with Account Executives or Sales Managers to ensure a smooth handoff of qualified leads, including providing notes and context from initial conversations.
• Join sales and marketing strategy sessions to help refine target segments, lead generation tactics, and customer profiles.
• Continuous Learning and Improvement: Continually learn about new product features, industry trends, and the competitive landscape to improve conversations with prospects.
• Regularly participate in training sessions and coaching to improve outreach, communication, and lead qualification skills.
• Monitor performance against monthly or quarterly targets for meetings set, qualified leads, and conversion rates.
• Reporting and Data Management: Accurately log all activities including calls, emails, and meeting notes in the CRM to maintain an organised record of interactions.
• Share weekly or monthly reports on lead generation metrics, prospect feedback, and pipeline health with sales management.

Requirements

• Bachelor's degree or equivalent required.
• 1–3 years of business development or sales experience in the Life Sciences or Consumer Health industries.
• Self-motivated and target driven.
• Analytical mindset with the ability to identify client needs and provide tailored solutions.
• Exceptional verbal and written communication skills.
• Proficient in sales tools including Salesforce and equivalent CRM platforms.
• Ability to work independently in a fast-paced, dynamic start-up environment.
• Ability to work cross-functionally with sales, marketing, product, and customer success teams on a multicultural, global basis.

Benefits

• Flexible working arrangements (remote)
• Opportunity to work in a high-impact role at the intersection of AI, SaaS, and compliance/regulatory intelligence.
• Continuous learning and professional development.