Video production: Independently create short-form videos, Reels, Stories and ad videos — from concept through editing to the final version
Next-level ads: Elevate existing performance ads on Meta, TikTok and Google from "works" to "high-impact" — with video as the central format
Creative mix: Develop conversion-driven statics, carousels, videos, Reels and Stories that deliver measurably better CTRs, lower CPCs and higher ROAS
A/B testing at scale: Rapidly generate many video and image variants, analyze performance and scale winners immediately — quantity and quality go hand in hand for you
KPI loop: Regularly evaluate CTR, ROAS and conversions and consistently optimize creatives until the ads really take off
Automation: Build workflows with Make.com, Zapier or similar to remove repetitive steps so you can focus on the most impactful ideas
Onsite, social & brand content: Product images, banners, landing-page visuals and other imagery for the online shop — conversion-optimized and on-brand
Collaboration: Work closely with social media and marketing to ensure a consistent brand presence across all channels

Portfolio: Strong work samples with a focus on video creatives and performance ads — ideally with KPI context (CTR, ROAS, conversions)
Video skills: Able to independently edit videos, write video copy and prepare content for multiple platforms (TikTok, Reels, Meta Ads)
AI-first: You already use generative AI tools — especially AI video tools like Kling, Runway or Pika — and employ them daily
Tool know-how: Adobe Creative Suite (including Premiere Pro / After Effects), Canva Pro, CapCut or comparable video-editing tools
Algorithm understanding: You know how platform algorithms work and how to leverage creativity and data to outsmart them
KPI mindset: You want to know how your creatives perform and are motivated to continuously improve them
Quick learner, reliable and a genuine team player
Good German and English skills

Real impact: Your creatives feed directly into the performance of our ads — you see immediately what your work achieves
AI-first environment: A team that doesn’t just talk about AI but uses it daily — including budget for experimenting with new tools
Performance pays: Attractive salary with a performance-based component — the better the ads perform, the more you benefit
Flexibility: Full-time or part-time options; hybrid work in Bremen or Hamburg
Team & culture: Flat hierarchies, plenty of creative freedom and an environment where your ideas truly matter
Perks included: Employee discounts, team events and in-house culinary experiences — all with real purpose behind them

Graphic Designer, AI-First – Performance Ads & Content

Key skills