Full accountability for Paid Search and Paid Social performance across all client accounts
KPI definition, ownership, and enforcement across spend efficiency, lead quality, conversion performance, and revenue contribution
The standard of excellence for how paid media is planned, executed, reported, and improved at Intellibright
Full-funnel paid media strategy aligned to business outcomes, not platform metrics
Final authority on budget allocation, pacing, and optimization decisions tied to measured client impact
Intent, keyword, and query strategy across branded, non-branded, local, and high-value demand
Integration of paid media strategy with CRO, landing page performance, and website experience
Cross-channel alignment with SEO to maximize total SERP visibility and demand capture
Guardrails for platform automation, AI bidding, and recommendation adoption. Platforms do not make decisions here, you do.
Partnership with Analytics to develop AI-powered insights, alerts, and forecasting frameworks that guide faster, smarter decisions
Performance assessment with the authority and confidence to recommend pivots, budget reallocations, or increased investment based on signals
Executive-ready performance narratives that move conversations from metrics to direction
Hiring, mentorship, and elevation of SEM managers and specialists
Contribution to client retention, expansion, and long-term account health
Proactive identification of risk, inefficiency, and growth opportunity across the portfolio

8 to 12 years of hands-on paid search experience, with at least 2 years in a leadership role with direct accountability for team and performance outcomes
Deep, hands-on expertise in Google Ads. You know the platform at a mechanical level: bidding levers, campaign structure, auction dynamics, audience signals, and how to diagnose and fix performance problems before clients notice them.
Proactive by nature. You are not waiting for a report to tell you something is wrong. You are scanning performance across your client portfolio consistently, spotting trends early, and acting on them.
Proven ability to own KPIs tied to revenue and lead quality, not just report on them
Track record of managing large, complex budgets profitably across multiple clients
Strong command of AI, automation, and auction dynamics with clear judgment on when and how to apply them
Experience partnering with analytics teams to surface insights, build forecasting frameworks, and drive optimization
Ability to assess downstream impact beyond platform-reported conversions
Confidence presenting performance direction to senior and C-level stakeholders. You bring conviction, not just slides.
Agency or multi-client experience strongly preferred
High bar for thinking, clarity, accountability, and ownership

5% performance-based bonus opportunity
100% company-paid healthcare premiums including medical, dental, vision, and life
401(k) with up to 5% company match
28 days combined PTO and holidays plus two additional remote work weeks annually

Director of Paid Media

Key skills