Develop dynamic content email templates in Adobe Journey Optimizer.
Configure, test, deploy, and iterate personalized journeys and campaigns in Adobe Journey Optimizer based on business requirements.
Collaborate with data analytics teams to build, refine, and validate audience segments in Adobe Experience Platform using real-time behavioral signals and profile attributes.
Partner with lifecycle marketers, data scientists, and channel leads to activate journey logic and improve targeting effectiveness.
Conduct rigorous quality assurance across journey components including events, wait steps, personalization rules, and cross-channel triggers.
Monitor journey performance, resolve execution issues, and partner with analytics to refine logic and improve outcomes.
Serve as a subject matter expert (SME) for AJO and AEP capabilities, and support upskilling efforts across the team.
Contribute to platform governance, best practices, and continuous improvement in journey orchestration.
Requirements
3+ years of experience in marketing operations, lifecycle marketing, or digital campaign execution
2+ years of hands-on experience configuring journeys in Adobe Journey Optimizer and Adobe Experience Platform
Hands-on experience developing emails using HTML and CSS
Exposure to JSON, event payloads, or API-driven personalization
Strong understanding of customer journey logic, event triggers, decision orchestration, and personalization
Effective communicator with the ability to collaborate across technical and business teams
Comfortable working in agile and cross-functional environments
Strong attention to detail.
Bachelor’s degree in marketing, business, or a related field (preferred)
Adobe certifications in AEP or AJO (preferred)
Familiarity with Adobe Real-Time CDP, XDM schemas, or event tagging (preferred)
Experience in highly regulated industries such as healthcare or financial services (preferred)
Understanding of Next-Best-Action personalization logic frameworks (preferred)
Benefits
medical, dental and vision benefits
401(k) retirement savings plan
time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave)