Serve as senior lead for multiple consumer accounts, providing high-level strategy, vision, and counsel.
Build trusted partnerships with client executives, understanding business priorities and aligning PR strategies to drive impact.
Oversee integrated communications programs, including thought leadership, executive visibility, product storytelling, and industry positioning.
Anticipate challenges and provide proactive solutions to ensure long-term client success and retention.
Lead development of integrated media relations programs that secure meaningful, business-impacting coverage.
Shape executive narratives and messaging frameworks for complex technology stories.
Cultivate relationships with top-tier media outlets.
Oversee production of strategic content, including press strategies, results reports, pitch calendars, pitches, press releases, bylines, and thought leadership articles.
Manage and mentor account teams to deliver high-quality work with efficiency and precision.
Develop and execute PR strategies and press plans.
Provide direction, feedback, and guidance to ensure professional growth and career development.
Oversee team structure, workflow, and staffing allocations across multiple clients.
Contribute to business development efforts including proposal creation, presentations, and RFP responses.
Identify opportunities for organic growth within existing accounts.
Partner with senior leadership to shape best practices, improve processes, and drive overall agency excellence.

10+ years of PR or communications experience, with significant agency experience in the consumer space.
Proven success leading integrated communications programs for enterprise, SaaS, or AI clients.
Deep understanding of the consumer landscape, including key media, trends, and issues shaping the industry.
Exceptional writing, pitching, and storytelling abilities.
Demonstrated leadership experience managing teams, budgets, and client portfolios.
Strong presentation and client relationship-building skills.
Strategic thinker who can translate complex technology into compelling narratives.
Comfortable working cross-functionally in a fast-paced, all-remote environment.

Public Relations Director, Consumer

Key skills