Performance Marketing Manager

Role Overview

• Together with the project team, you develop suitable growth and performance marketing strategies for our clients.
• You translate business objectives into concrete channel, campaign and budget strategies across relevant online marketing channels, including Paid Search, Paid Social, Display, Native and Programmatic.
• You manage budgets across channels and target groups and ensure initiatives efficiently contribute to the defined growth goals.
• You continuously analyze performance data, derive concrete optimization measures and regularly adjust strategies.
• You use modern AI tools such as ChatGPT, Claude and other applications to make analyses, research, campaign concepts, reporting and operational processes more efficient and more effective.
• You are responsible for the setup, management and continuous optimization of performance marketing campaigns.
• You establish reporting and controlling processes, monitor relevant KPIs and keep track of budgets, timelines and results.
• You translate client goals into clear tasks for the performance team and provide structured briefings.
• You act as a driver for current performance marketing topics, new tools and AI-based working methods and actively share your knowledge within the team.
• In client meetings and regular status meetings you present performance strategies, initiatives and results clearly and persuasively.
• You ensure that clients can always follow requirements, next steps and the key performance levers.
• You identify opportunities, contribute your own ideas and develop concrete measures with the project team to achieve the goals.
• You work closely with our Creative Team to develop data-driven creative concepts, new testing approaches and high-impact campaign ideas.

Requirements

• You have at least 3–5 years of experience in performance marketing, ideally in an agency, e-commerce, B2C or B2B environment.
• You have a strong working knowledge of multiple online marketing channels such as Paid Social, Paid Search, Native or Programmatic, and deep expertise in at least one channel.
• You have experience with tracking, reporting and KPI-based campaign management.
• You make data-driven decisions and combine analytical thinking with pragmatic execution.
• You are curious about new technologies and ideally already have experience using AI tools such as ChatGPT, Claude or comparable applications.
• You actively follow performance marketing trends and proactively bring new impulses to the team.
• You manage your projects proactively and independently, but you also integrate quickly into teams and value collaboration and good teamwork.
• You work analytically, with attention to detail and in a structured way.
• You communicate confidently in German and English.

Benefits

• Real responsibility from day one: You will take on your own projects and actively shape growth strategies.
• Interdisciplinary expert team: You will work with experienced colleagues from Performance, Creative, Tech and Strategy.
• Modern equipment: Up-to-date technical work equipment is a given for us (MacBook).
• Mobility: Public transport subsidy (BVG) or a Swapfiets subscription — you can choose.
• Time off: If you explore new paths, you need a break from time to time. That’s why we offer 28 vacation days per year.
• Professional development: Own project responsibility, a high degree of autonomy and the experience and knowledge base of our team ensure you can develop professionally and personally. You will also regularly participate in training events to stay up to date in the online marketing world.
• AI-enabled workflows: We actively work with modern tools and technologies to achieve better results for our clients and continuously improve our processes.
• Team culture: Celebrating successes and coming together as a team is important to us. We therefore regularly create space for exchange, learning and joint team events.