Sales Manager – Mandarin Speaking

Role Overview

• Lead sales strategy and execution for key ethnic retail chains (e.g., Asian supermarkets) across the U.S.
• Develop tailored business plans by account and region to drive distribution, velocity, and brand visibility
• Identify white space opportunities within the ethnic channel and create market-entry plans
• Own and manage direct relationships with national and regional buyers, category managers, and distributors
• Lead product presentations, promotional planning, and annual negotiation processes
• Ensure strong in-store presence through merchandising programs, pricing execution, and shelf compliance
• Build and manage relationships with ethnic distributors and store accounts; align on sales targets, promotional calendars, and account coverage
• Conduct regular performance reviews, issue resolution, and provide ongoing training and product updates to field teams
• Drive and monitor in-store execution, including new item launches, price changes, and seasonal displays
• Support in-person visits to top stores/markets to build relationships and identify field-level opportunities or risks
• Lead execution of retail marketing programs including demos, roadshows, and co-branded campaigns
• Maintain accurate sales forecasts and collaborate with supply chain and operations to ensure product availability
• Analyze sell-in/sell-through data, identify trends, and adjust plans to meet targets
• Provide regular reporting on account performance, promotional ROI, and competitive insights
• Partner with internal teams including marketing, demand planning, finance, and R&D to align on product development, packaging, and pricing for ethnic consumers
• Serve as the voice of the ethnic retail customer in internal planning and brand strategy discussions
• Monitor competitive activity, pricing, and merchandising trends in the ethnic channel
• Provide insights and recommendations to senior leadership to inform channel-specific strategies

Requirements

• Bachelor's degree required
• Bilingual in Mandarin required
• Minimum 5-7 years experience with proven track record of leadership in a sales organization/business unit in the food industry
• Working knowledge of sales cycles according to customer types, i.e., retailers, wholesalers, food services, etc.
• Prior experience with Asian Ethnic retailers and wholesaler preferred
• Self-driven and proactive with excellent presentation, written, and verbal communication skills
• Ability to create and deliver presentations to clients regularly, close accounts, and manage an annual sales budget of at least $20 million
• Excellent presentation, written and verbal communication skills
• Ability to organize and prioritize in a fast paced environment
• Ability and willingness to travel throughout assigned sales territory domestically as needed
• Valid driver's license and clean driving record
• Proficient in Google Apps, MS Office Suite, etc.

Benefits

• Total Compensation is base pay + 30% discretionary bonus