Marathon HealthRemote
Senior Director, Engagement Marketing
United States
Full Time
2 hours ago
$155,000 - $195,000 USD
Visa Sponsor
Key skills
LeadershipAccount Management
About this role
Role Overview
- Own the strategy and execution of B2B2C marketing programs.
- Develop industry-specific resources organized by clinical model, service, and population.
- Train and enable client-facing teams to use self-service toolkits and reporting.
- Serve as a marketing subject matter expert for select large and high-priority clients.
- Own patient-facing content strategy across web, blog, social, and video.
- Partner closely with in-house creative teams to develop high-quality, on-brand assets.
- Build and maintain a test-and-learn program across engagement marketing programs.
- Drive measurable outcomes across the function, including toolkit adoption and client-specific member engagement targets.
- Lead and develop a team of three marketers.
Requirements
- Bachelor’s degree in marketing or related field.
- 10+ years of progressive marketing experience, including at least 3 years in a senior leadership role with direct reports, or equivalent combination of education and experience.
- Proven B2B2C marketing expertise, ideally in healthcare, benefits, or a comparably complex employer-to-consumer context.
- Experience working alongside client success or account management teams is required.
- Career experience that spans both large and small organizations.
Benefits
- FREE Marathon Health services for you and your family, which provides unlimited, free primary care, routine labs, select prescriptions, vaccinations, and virtual mental health care for you and your family.
- Choice of 2 medical plans, 2 dental plans, and vision coverage.
- Unlimited free mental health benefits and EAP resources.
- Rewards for challenges and healthy lifestyle activities.
- Family-building and hormonal health benefits and paid parental leave.
- Generous PTO or FTO.
- Paid Holidays + A Day for What Matters.
- Company paid Basic Life and Disability insurance.
- Supplemental Life.
- Spending Accounts.
- 401(k) with employer match and graded vesting.
- Continuing Medical Education (CME) for maintaining and strengthening the knowledge, skills, and expertise of our health center teammates, as applicable.