Own the Number. Active brands is yours: subscribed brands running at least one live campaign in a rolling 30 days. Real usage and real revenue, not vanity signups. For the first 90 days the proxy is qualified leads while you build the pipeline. By year one, active brands is what you answer for.
Run the Channels. Own paid across Google Ads, LinkedIn, TikTok and Instagram, including budget, bids, CPL and CPA. Own organic across SEO and AI search optimisation. Own email and lifecycle in HubSpot. Own website conversion. You set the mix and build the hypotheses. We do not hand you a channel plan.
Build the Loop. This is the centre of the role. The agency feeds the platform with warm, high-intent brands. The platform deepens those relationships and frees the agency to win more. Each brand makes the next one cheaper. Build the referral mechanics, the agency-to-platform motion and the data flywheel so growth compounds instead of restarting every quarter.
Run the Experiment Engine. Hypothesis, test, measure, scale the winners, kill the rest, reported weekly. Build the measurement layer from zero: tracking, attribution, dashboards, baselines. None of it exists yet. You do not fool yourself with the numbers.
Work AI-First. Generate creative, copy and landing pages at volume. Use AI to find the patterns in our data and where the funnel leaks. Automate lifecycle messaging, personalisation and lead scoring. You are a growth operator fluent with AI, a tool orchestrator. Machine learning engineering sits outside the role.
Feed Insight Back into Product. You sit closest to the funnel and the data, so you see what would actually move growth. Surface it. Find the levers inside the product itself: ways to make sharing and referral native, ways to pull more creators in and keep them active, the bits we should change to grow faster. Growth here is as much a product input as well as a channels job.
Requirements
Influencer or creator marketing experience, or two-sided marketplace experience. You already understand how a buyer side and a supply side think and buy. This is the number one priority. We are moving too fast to teach the category.
A track record of growing a product, with the numbers to prove it. You have actually moved acquisition, conversion or retention yourself, hands on the levers rather than managing from a distance.
Paid channel ownership. Google, Meta, TikTok, and LinkedIn. Budget management, CPL and CPA, pixel and conversion tracking.
Organic and lifecycle. SEO and AI search optimisation, plus email and CRM in HubSpot or equivalent.
Analytics and experiment design. Event tracking and attribution from scratch in GA4 plus Mixpanel, Amplitude or PostHog. Clean A/B tests, with a real grasp of sample size and significance.
AI-immersed. You already use it every day, prompt well, call LLM APIs like Claude or OpenAI, and chain them into workflows with Zapier, Make or n8n.
Scrappy building. Spin up landing pages and small internal tools with Cursor, Claude Code, Webflow or Framer. You ship without waiting on engineering.
London-based. We want you in and around the team.
Benefits
Location: London-based, hybrid. 3 days per week in-office, 4 days during your first two weeks so you get the most out of onboarding and if Europe based then remote but occasional travel to London as part of the role.
Annual Time Off: 25 days PTO + bank holidays, 4 company-wide days off (Kyra Days), 3 wellness days, and paid sick leave each year.
Growth: Annual Learning & Development budget to invest in your skills.
Rewards: Annual bonus scheme to recognise great work.