Foster data-informed decision making throughout the Streaming marketing organization
Design, implement, and measure incrementality and lift tests
Conduct detailed analyses on media performance
Identify where model-driven optimization performs better than baseline buying strategies
Measure additional impact
Translate predictive and targeting models into actionable strategies for Digital O&O Promo placements
Define and implement measurement frameworks
Analyze marketing and attribution data
Provide recommendations for different channels and partners
Partner closely with internal data science teams and external partners

BA/BS
3+ years’ experience in digital marketing and analytics, web analytics, or online media industry
Proficient in SQL with a thorough knowledge of data and systems’ infrastructures
Experience extracting, cleaning, and transforming data from databases using SQL
Experience or coursework in media measurement including web, native app, video measurement technology and standards
Experience designing and analyzing incrementality, lift, or A/B tests
Proficient in Excel, Microsoft Office, Google Collaborative Apps, Tableau, R, and Python
Strong detail-orientation with a penchant for data accuracy and grammar
Strong mathematics and statistics background
Experience working with predictive models and personalization frameworks in marketing contexts

Senior Analyst

Key skills