Key skills
Leadership
About this role
Role Overview
- Lead the end-to-end marketing strategy for CenterWell Senior Primary Care, aligning with enterprise growth, brand, and member experience goals
- Serve as a senior strategic partner to business unit leadership, bringing insights, perspective, and direction to key decisions
- Build, develop, and coach a high-performing team that supports multiple leaders across the business
- Create and evolve messaging frameworks, value propositions, and proof points that resonate with prospects and patients
- Lead the design and implementation of market research and consumer insights to inform strategies and identify whitespace opportunities
- Define KPIs, track performance, and optimize plans to maximize NPV, reduce customer acquisition cost, and deliver business growth
- Manage intake of marketing initiatives and overall marketing budget
- Identify and evaluate new opportunities to expand patient acquisition, engagement and retention
Requirements
- MBA or advanced degree preferred; bachelor’s degree required
- 10+ years of progressive experience in marketing, with at least 5 years in healthcare or retail preferred
- Demonstrated success developing enterprise-level, multi-channel marketing strategies in highly regulated industries
- Deep understanding of healthcare consumer behavior and the evolving landscape of value based care
- Experience in both B2C and B2B marketing, with the ability to balance strategic vision with operational execution
- Excellent communicator with the ability to distill complex ideas into compelling stories and business cases
- Data-driven decision maker with strong analytical and measurement capabilities
Benefits
- medical, dental and vision benefits
- 401(k) retirement savings plan
- time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave)
- short-term and long-term disability
- life insurance