Marketing Manager

Role Overview

• Working closely with Leadership to develop and track short and long term marketing and growth goals
• Manage award submissions & providing support to Creative Directors for case study and content development
• Manage owned channels and content, including our website, social media profiles, and online listings, experience with WordPress and Mailchimp preferred
• Assist & coordinate the efforts of PR consultants, articles submissions, clients & publications on public relations
• Coordinate project photography, including scouting and conducting project photoshoots as required, and maintaining in-house photography content
• Gain comprehensive understanding of Rapt’s portfolio of work, practice areas, and company wide capabilities
• Support and monitor business development efforts in partnership with Leadership and Creative Directors, including tracking pursuits, maintaining pipeline visibility, and contributing to proposal and case study development
• Oversee the creation and implementation of marketing campaigns across various channels, including digital, social media, email, and events.
• Stay updated on industry trends and best practices to drive innovation and continuous improvement in our marketing efforts.
• Collaborate with the leadership team to develop and manage creative briefs and internal teams to guide creative direction for all public-facing communications, ensuring alignment with objectives.
• Track and analyze the effectiveness and impact of current marketing initiatives, optimizing as needed.
• Present ideas and final deliverables to internal teams and communicate with leadership about marketing programs, strategies, and budgets.

Requirements

• Bachelor’s degree in Marketing, Communications or related field
• 5-7 years of experience in marketing, with at least 2 years in a managerial or leadership role, preferably in a creative industry such as design or architecture.
• Strong understanding of digital marketing tactics, including SEO, SEM, social media marketing, and email marketing.
• Detail oriented with excellent written, verbal and organization skills
• Portfolio demonstrating exceptional visual and verbal communication skills, complemented by the ability to effectively convey ideas and collaborate with cross-functional teams.
• Analytical mindset with the ability to interpret data and insights to drive informed marketing decisions.
• Proven track record of driving results and achieving business objectives through strategic marketing initiatives.
• Knowledge of the business development proposal process (RFP/RFQ).
• Experience in the A/E/C industry is a plus, with specific experience in an architectural design firm being especially valuable.
• Must be a self-starter with the ability to work independently and within a team environment.

Tech Stack

• WordPress

Benefits

• Generous options for medical, dental, vision insurance
• Location flexibility and unlimited paid time off (PTO)
• Tax-deferred savings through FSA, parking and transit allocations
• 401K with employer contribution
• Complimentary One Medical memberships
• New hire referral bonus
• Phone stipend