Working closely with Leadership to develop and track short and long term marketing and growth goals
Manage award submissions & providing support to Creative Directors for case study and content development
Manage owned channels and content, including our website, social media profiles, and online listings, experience with WordPress and Mailchimp preferred
Assist & coordinate the efforts of PR consultants, articles submissions, clients & publications on public relations
Coordinate project photography, including scouting and conducting project photoshoots as required, and maintaining in-house photography content
Gain comprehensive understanding of Rapt’s portfolio of work, practice areas, and company wide capabilities
Support and monitor business development efforts in partnership with Leadership and Creative Directors, including tracking pursuits, maintaining pipeline visibility, and contributing to proposal and case study development
Oversee the creation and implementation of marketing campaigns across various channels, including digital, social media, email, and events.
Stay updated on industry trends and best practices to drive innovation and continuous improvement in our marketing efforts.
Collaborate with the leadership team to develop and manage creative briefs and internal teams to guide creative direction for all public-facing communications, ensuring alignment with objectives.
Track and analyze the effectiveness and impact of current marketing initiatives, optimizing as needed.
Present ideas and final deliverables to internal teams and communicate with leadership about marketing programs, strategies, and budgets.
Requirements
Bachelor’s degree in Marketing, Communications or related field
5-7 years of experience in marketing, with at least 2 years in a managerial or leadership role, preferably in a creative industry such as design or architecture.
Strong understanding of digital marketing tactics, including SEO, SEM, social media marketing, and email marketing.
Detail oriented with excellent written, verbal and organization skills
Portfolio demonstrating exceptional visual and verbal communication skills, complemented by the ability to effectively convey ideas and collaborate with cross-functional teams.
Analytical mindset with the ability to interpret data and insights to drive informed marketing decisions.
Proven track record of driving results and achieving business objectives through strategic marketing initiatives.
Knowledge of the business development proposal process (RFP/RFQ).
Experience in the A/E/C industry is a plus, with specific experience in an architectural design firm being especially valuable.
Must be a self-starter with the ability to work independently and within a team environment.
Tech Stack
WordPress
Benefits
Generous options for medical, dental, vision insurance
Location flexibility and unlimited paid time off (PTO)
Tax-deferred savings through FSA, parking and transit allocations