Plan and execute regional field marketing programs (trade shows, roundtables, roadshows, customer dinners) primarily in Germany, with opportunities across other markets
Partner closely with Sales (AEs/SDRs) to build account-based programs that accelerate pipeline and shorten deal cycles
Own end-to-end event logistics: briefings, vendor coordination, booth experience, speaker management, and on-site execution
Build the follow-up engine: post-event sequences, lead handover, and tight alignment with Sales to move opportunities forward
Track and report program performance with a commercial lens (pipeline contribution, influenced revenue, ROI) and iterate based on learnings

2–5 years of B2B marketing experience, with meaningful exposure to field and/or event marketing in a tech or SaaS environment
Proven track record of running programs that contributed to pipeline
you can back it up with numbers
Strong commercial instinct: you think in terms of deals and revenue, not just impressions and registrations
Excellent project management and execution skills
you can juggle multiple programs without a big team behind you
Natural networker and trusted cross-functional partner, especially with Sales stakeholders
Based in Berlin (or willing to relocate), fluent in German and English (bilingual is a plus)
Comfortable working with modern tools (CRM like HubSpot/Salesforce; AI tools like Claude/Gemini)

Field Marketing Manager

Key skills