Creative Strategist

Role Overview

• Own the creative strategy across organic and paid: hooks, angles, formats, narratives, what we test next
• Write scripts and briefs for short-form video (TikTok, Reels, Shorts) and ad creative
• Ship volume: we want 30-50 ad creative variations per month and consistent organic output. Iteration is the job.
• Work closely with our media buyer to read performance data and feed it back into the next round of creative
• Stay deep in the platforms — trends, formats, what's working for adjacent niches, what the algorithm is rewarding this week

Requirements

• A portfolio that shows range: talking-head, voiceover/b-roll, testimonial, meme-edit — not one signature style
• Comfort talking in performance terms (CTR, CPA, ROAS, hook rate, hold rate) and reading ad account data
• You've personally shipped hundreds of ad variations, not dozens
• Strong writing — hooks, scripts, captions. Most creative wins or loses in the first three seconds, and that's writing
• You understand the full funnel: that ad creative interacts with landing page, offer, and audience, and you ask about all three

Nice to have

• Background or genuine interest in markets, trading, quant finance, or technical subjects — you don't need to be a quant, but you should be able to learn this material fast and not make us cringe
• You've built or grown your own creator account

Benefits

• $48k-78k compensation
• Full remote, flexible hours, async-first culture
• Real ownership — you're shaping the channel, not executing someone else's brief