Own and orchestrate a global marketing strategy across brand, growth, content, and ecosystem expansion.
Lead end-to-end go-to-market (GTM) strategies for token launches, major product releases, and platform milestones.
Architect and execute GRVT’s Token Generation Event (TGE) strategy as a top priority.
Design multi-phase campaign systems aligned with product, tokenomics, and partnership roadmaps.
Shape market understanding of token utility, governance, and staking mechanisms for a sophisticated DeFi audience.
Design and scale GRVT’s community as a strategic growth and liquidity layer.
Architect network effects across X (Twitter), Discord, Telegram, and emerging platforms.
Build structured community systems that convert users into advocates, liquidity providers, and long-term ecosystem participants.
Define and evolve GRVT’s positioning as a category-defining exchange.

8–10 years of marketing experience, including 3+ years in leadership roles within high-growth Web3 or crypto companies.
Proven track record of leading successful TGE or token launch campaigns end-to-end.
Demonstrated ability to build and scale high-engagement communities across X, Discord, and Telegram.
Hands-on experience in performance marketing and growth execution.
Strong proficiency in leveraging AI tools to accelerate marketing outcomes.
Exceptional storytelling ability across retail, institutional, and developer audiences.
Strong cross-functional leadership and collaboration skills.
Fluent in English, with experience operating across global/APAC markets.

Head of Marketing

Key skills