Head of Product

Role Overview

• Strategy execution — Translate the CPTO’s product strategy into clear priorities, product plans, and delivery outcomes.
• Roadmap ownership — Own the roadmap across CRM, communications, integrations, and analytics, ensuring alignment with strategic goals and operator needs.
• Internal CRM leadership — Own the evolution of segmentation, orchestration, real-time logic, and player-state understanding as core platform capabilities.
• Omnichannel communications — Lead product direction for email, SMS, push, onsite messaging, inbox, and emerging channels as part of the platform.
• Third‑party CRM partnership — Act as the primary product owner for external CRM providers, ensuring smooth integrations and consistent value delivery to operators.
• Insights & analytics products — Own operator dashboards and player‑level intelligence tools that support decision‑making across the platform.
• AI‑first product development — Embed AI into CRM, comms, and insights to improve efficiency, reduce errors, and unlock new capabilities; evaluate and integrate AI technologies that strengthen the platform.
• Cross‑functional alignment — Work with the Head of Engineering to align architecture, delivery plans, and technical constraints.
• Compliance‑safe product design — Ensure responsible play, regulatory rules, and data‑privacy requirements are embedded in all product decisions.
• Product process excellence — Maintain strong discovery, prioritisation, experimentation, and measurement practices.
• Team leadership — Coach and develop Product Managers and Designers into a high‑performing, autonomous team.

Requirements

• 8+ in product management, with 3+ years in senior leadership
• Proven ownership of end-to-end product strategy, from vision to execution at scale
• Strong experience in iGaming, betting, gaming, or adjacent high-volume B2C platforms and experience with Regulated markets (UKGC, MGA, etc.)
• Strong understanding of event-driven systems, real-time data flows, and the trade-offs between latency, accuracy, and scalability in customer-facing platforms
• Proven experience owning or building CRM/lifecycle capabilities (segmentation, triggers, orchestration) in a high-volume B2C environment
• Hands-on experience with campaign execution, A/B testing, and performance optimisation across multiple communication channels
• Ability to balance commercial outcomes (retention, LTV, conversion) with compliance, responsible gaming, and user experience constraints
• Experience integrating and managing third-party CRM platforms alongside internal product capabilities
• Deep understanding of player behaviour, lifecycle dynamics, and real-time engagement triggers in iGaming or similar environments
• Comfortable operating at the intersection of product, data, and engineering, where product logic is tightly coupled with system behaviour.

Benefits

• Start with a competitive number of annual leave days, increasing as you grow with us.
• Hybrid work schedule is available after the first three months of employment, with up to 50 days of work from home per year.
• Private Medical Healthcare paid by the Company, with an ability to add dependants
• 3 additional annual sick leave days beyond the legal requirement, with no medical certificate needed for these days.
• Benefit from two Free Fridays each year, limited to one per quarter.
• Access to an Employee Assistance Program through TELUS Health
• Parental Support: Additional paid leave to support new parents, with options tailored for maternity and paternity.
• Flexible remote work opportunities during the first months of parenthood.
• Monthly lunch allowance.
• Gym Membership.
• Access to leading online learning platforms (such as LinkedIn Learning and Udemy for Business), plus an annual budget for external courses or certifications.