Online Membership Associate, Paid Ads Specialist

Role Overview

• Help implement paid digital campaigns to increase donor acquisition, sustainer growth, donor renewals, upgrades, and overall membership growth.
• Assist with campaign setup, quality assurance, naming conventions, reporting, and publishing across paid digital platforms.
• Support paid advertising efforts across Meta, Google, YouTube, LinkedIn, TikTok, and other emerging or relevant digital channels.
• Develop and execute A/B testing strategies across paid media campaigns, including ad copy, creative, landing pages, audiences, and bidding approaches to improve conversion rates and campaign performance.
• Manage and optimize Google Ads paid search campaigns, including keyword strategy, bid adjustments, search term analysis, negative keyword monitoring, quality score improvements, and ongoing performance reporting.
• Work with the Senior Online Membership Associate to monitor campaign performance, identify trends, and help recommend budget and creative adjustments.
• Work with the Senior Online Membership Associate and Lead Content Producer to support in light graphic creation, video editing, creative versioning, resizing of assets and various other content needs.
• Help manage and track advertising performance against goals, spend pacing, campaign timelines, and performance benchmarks.
• Build and maintain systems for organizing creative assets, campaign links, ad copy, targeting notes, reporting documents, and platform-specific requirements.
• Assist in testing multiple versions of creative, copy, audiences, placements, landing pages, and formats across paid channels.
• Coordinate with content producers to ensure assets are correctly formatted, labeled, delivered, and ready for launch.
• Help identify new paid distribution opportunities, channels, vendors, tools, and platform formats that could support membership growth.
• Participate in reporting and analyzing metrics on digital advertising performance, including acquisition, conversion, engagement, cost, and revenue trends.
• Help customize dashboards and reports to deliver actionable insights on paid ad campaigns.
• Support the production and maintenance of landing pages, tracking links, UTM systems, pixels, tags, and other campaign infrastructure as needed.
• Monitor paid social and digital advertising trends, platform changes, and emerging best practices.
• Contribute to team project management tools, production calendars, and campaign planning processes.
• Perform other job-related duties as assigned.

Requirements

• 3-5 years of experience in digital advertising, paid media, digital marketing, fundraising, advocacy, campaign operations, or a related field.
• Experience working in Meta Ads Manager, Google Ads, YouTube advertising, LinkedIn Campaign Manager, TikTok Ads Manager, or similar digital advertising platforms.
• Strong organizational skills and careful attention to detail, especially with campaign setup, tracking, naming conventions, budgets, and deadlines.
• Ability to analyze campaign performance and communicate clear observations, trends, and recommendations.
• Experience supporting paid digital campaigns that use creative testing, audience testing, landing pages, and performance reporting.
• Comfort working with spreadsheets, dashboards, project management tools, digital asset systems, and campaign documentation.
• Ability to manage multiple projects and timelines in a fast-paced environment.
• Knowledge of the current digital advertising landscape and emerging paid media trends.
• Strong written communication and copy-writing skills.
• A mission-minded self-starter able to work independently or collaboratively with a geographically distributed team and organization.
• A passion for and knowledge of the natural world and biodiversity.
• Willingness to speak up and offer recommendations, suggestions, and ideas.
• Strong understanding of and commitment to justice, equity, diversity, accessibility, and inclusion.

Benefits

• Fully paid medical premiums for staff, and greatly discounted for families.
• Fully paid dental and vision premiums for staff and their families.
• Generous employer contribution to HSA and HRA’s.
• Lifestyle Spending Account (LSA) provided for reimbursement of eligible wellness expenses.
• Center paid premiums for Short Term and Long-Term Disability provided for all staff.
• Center paid premiums for Basic Life Insurance for all staff.
• Discounted premiums for pet discount program.
• 403(b) plan with employer match and increasing employer paid contributions.
• Generous time off policies, including 13 paid holidays per year and 5 “personal” days awarded each year.
• Vacation accrual starts at a rate of 15 days annually, but it may be higher commensurate with experience, and paid sick days accrue at a rate of 10 days per year.
• Center Paid Time Off for parental leave, personal leave, caretaker leave and even pet caretaker leave.
• After 5 years of service, all employees receive a 12-week paid sabbatical.
• Relaxed work atmosphere and dress code.