Product Marketing Specialist

Role Overview

• Work with the Head of Product Marketing to develop and execute product marketing strategies and plans for new and existing products, timed to business priorities.
• Create compelling, differentiated product messaging tailored to distinct buyer groups, segments, and industry verticals.
• Develop clear campaign briefs and collaborate with demand generation on execution.
• Ensure consistency of messaging across all customer touchpoints — website, email, sales decks, and collateral.
• Produce high-quality sales assets including pitch decks, one-pagers, playbooks, brochures, product videos, objection-handling guides, and FAQs that support every stage of the sales cycle.
• Maintain regular updates of competitive battlecards, objection-handling guidance, and positioning materials in response to market shifts.
• Define and evolve beqom’s USPs in collaboration with Product, ensuring they resonate with buyer needs and market dynamics.
• Create monthly analysis and progress reports on product marketing activity, with clear metrics and KPIs.
• Design, coordinate, and deliver field enablement programmes that support product launches, messaging updates, and major GTM initiatives.
• Partner with Product to roll out product updates in an actionable, field-friendly format.
• Champion a culture of continuous learning and field empowerment across the commercial organisation through sales accreditation programmes.
• Develop, maintain, and evolve a central library of enablement content and resources.
• Track adoption and impact of enablement programmes and iterate based on feedback and performance data.
• Act as a trusted partner to commercial colleagues, ensuring consistent articulation of product value across all touchpoints.
• Collaborate with Product Management, Marketing, Sales, and other teams to ensure successful product launches and seamless market integration.
• Work in close alignment with the Growth Marketing team to coordinate campaigns, sales plays, and promotional activities that build product awareness and generate leads in targeted markets.
• Partner with Sales and Product Management to develop bespoke materials that support growth opportunities with major clients.

Requirements

• Proven experience in product marketing or a closely related role in B2B tech, with a strong understanding of SaaS buyer journeys.
• Demonstrable experience crafting messaging and supporting go-to-market for portfolio products.
• Experience with product launches and go-to-market planning.
• Experience supporting software product lifecycle communications including general availability and release communications.
• Strong customer-centric mindset — able to identify pain points and translate them into compelling marketing strategies.
• Proven stakeholder management skills, including working with senior leadership and cross-functional teams.
• Strategic thinker with strong execution skills — you can move from idea to action with clarity and pace.
• An AI-first mindset, actively exploring how GenAI tools can improve and accelerate your work.
• Excellent project management and organisational skills, with strong attention to detail.
• Strong written and verbal communication skills.
• Bachelor’s degree in Marketing, Business Administration, or a related discipline (or equivalent experience).

Benefits

• Professional development opportunities
• Flexible working hours