About this role
Role Overview
- Develop and manage marketing strategies for customer rewards program
- Build customer-centric marketing strategies based on business priorities
- Communicate progress and risks to stakeholders
- Drive customer engagement and retention through marketing of rewards-driven benefits
- Partner with cross-functional teams to deliver multi-channel marketing strategies
- Deliver end-to-end creative development and marketing campaigns
- Analyze marketing performance and optimize based on KPIs
- Implement integrated marketing plans based on customer insights and competitive landscape
Requirements
- 5+ years of industry-relevant experience
- Bachelor's degree
- Specific certifications are often required
- Comparable combination of education, job specific certification(s), and experience (including military service) may be considered
Benefits
- medical/prescription drug coverage (with a Health Savings Account feature)
- dental and vision options
- employee and spouse/child life insurance
- short and long-term disability protection
- 401(k) with PNC match
- pension and stock purchase plans
- dependent care reimbursement account
- back-up child/elder care
- adoption, surrogacy, and doula reimbursement
- educational assistance, including select programs fully paid
- a robust wellness program with financial incentives