Support data-driven marketing and business decision-making through web analytics and reporting
Implement, monitor, and optimize Google Analytics (GA4) tracking frameworks
Deliver actionable insights across digital campaigns and platforms
Work with the Team Lead for the analysis of highly complex data sources, identifying trends and patterns in data
Perform root cause analysis on complex data anomalies and working closely with data stewards to define best practices
Ability to develop Measurement Plans for Web & App Analytics Platforms such as Google Analytics, Adobe Analytics, etc
Analyze data and generate insights in the form of revenue prediction, trends and anomalies, customer segmentation, etc
Work closely with the project management teams to drive delivery and engagement
Drive performance of analytics and tagging capabilities to impact overall business results

4 years of experience working with Web Analytics, Mobile Measurement Platforms, Tag Management Platforms
Must have a clear understanding of Google Marketing Platform, and how to leverage the Google stack
Strong analytical, visual thinking and opportunities
Ability to clearly communicate processes
Previous experience of working with Web Analytics platform in the previous role
Good understanding of HTML, JavaScript
Knowledge of Digital Marketing and/or Marketing Analytics
Knowledge of Google Analytics 360 and Google BigQuery
Experience working with Google Marketing Platform & Google Cloud Platform
Experience working with Visualization tools: Tableau, Looker, Data Studio etc

Google Analytics Consultant

Key skills