Vice President, B2B Growth – Thought Leadership Marketing

Role Overview

• developing and delivering integrated marketing strategies that drive engagement, consideration and lead generation in support of client acquisition, development and retention goals.
• overseeing all aspects of marketing, including thought leadership & content marketing, digital engagement, demand generation and events that position SPS as a leader in the market.
• lead a dedicated marketing team within our broader SPS marketing organization and collaborate closely with sales, relationship management, product and thought leadership partners on program strategy, design and execution.
• use data-driven insights to continuously improve performance of marketing-driven initiatives and identify marketing opportunities.
• work closely with peers to determine strategic focus areas & priorities, coach and support the professional development your direct reports, and model “one team” culture.
• Owning the B2B full funnel acquisition marketing strategies and outcomes
• Oversee the creation and execution of cross-channel marketing campaigns, including digital, social media, email, events, and content marketing.
• Analyze market trends, customer insights, and competitive landscape to inform marketing strategies and programs
• Multiply impact of Fidelity thought leadership through coordinated cross channel execution
• Oversee strategy through execution of a robust portfolio of owned events and sponsored industry conferences that serve as a channel to engage prospects and source & distribute thought leadership
• Support engagement of third-party industry partners to optimize as referral channel
• Monitor the effectiveness of marketing programs, using data-driven insights to optimize performance and ROI
• Manage a marketing budget for paid media and industry partnerships, ensuring efficient allocation of resources to maximize impact
• Lead and mentor a team of marketing professionals, fostering a culture of innovation, collaboration, and excellence.

Requirements

• Bachelor’s degree required
• 10+ years’ marketing experience with a focus on acquisition/lead generation, thought leadership & content marketing and event marketing
• Proven track record of developing and delivering successful marketing strategies and campaigns
• You are an experienced people leader, skilled at setting strategic direction, translating into proposed initiatives and leading effective execution
• You have a test-and-learn approach within structured governance and have demonstrated ability to innovate pragmatically
• You are comfortable navigating highly matrixed organizations – interacting with cross functional teams that span across multiple business units
• You possess strong strategic and customer focused perspective, and data-driven approach to uncovering business opportunities.
• You communicate clearly and are comfortable engaging at all levels of management.
• You can build alignment across stakeholders and motivate colleagues without formal authority.
• You are intellectually curious and model a culture of learning and coaching.
• Experience working in financial services and Series 7 preferred but not required.

Benefits

• comprehensive health care coverage and emotional well-being support
• market-leading retirement
• generous paid time off and parental leave
• charitable giving employee match program
• educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career