Conduct market research, competitive analysis, industry monitoring, and client insight gathering to identify opportunities and market trends.
Support development and refinement of ideal customer profiles, personas, and buying groups using segmentation and behavioral data.
Collaborate with product management to develop positioning frameworks and messaging that clearly communicate product value.
Develop product launch plans that align with marketing strategies and business objectives.
Coordinate cross-functional activities that support go-to-market execution and product adoption.
Assist in evaluating pricing and packaging strategies based on market conditions and competitive positioning.
Create and maintain product marketing collateral, sales tools, FAQs, product briefs, and battle cards, leveraging AI-enabled solutions where appropriate.
Partner with sales enablement teams to develop training materials, onboarding resources, and field readiness programs.
Gather and synthesize feedback from clients, sales teams, and market sources to inform product strategy and marketing optimization.
Track and analyze key performance indicators, including engagement, pipeline contribution, win/loss trends, and content utilization.

2 or more years of relevant experience required
Knowledge of product marketing, market research, and go-to-market strategy development
Experience developing product positioning, messaging, and sales enablement materials preferred
Strong analytical skills with the ability to interpret market, customer, and performance data
Excellent written, verbal, and presentation communication skills
Ability to collaborate effectively across product, sales, marketing, and client-facing teams
Experience using marketing technology, analytics platforms, and AI-enabled productivity tools preferred
Strong project management and organizational skills with attention to detail.

Product & Solutions Marketing Manager – Integrated Marketing

Key skills