Senior Analyst – Marketing Analytics

Role Overview

• Leverage data to gain insight into trending, user experience and behavior to drive the appropriate digital marketing, mobile and social strategies.
• Take various sources of customer and campaign data and condense it down to a coherent story with clear conclusions and actionable insights, acting as the subject matter expert for digital analytics.
• Measure site usability/effectiveness, along with monetization of media campaigns, and present actionable insights and recommendations based on data results and best practices.
• Visualize data into meaningful presentation decks and dashboards to provide holistic views of site user engagement activity to business stakeholders.
• Update and build dashboards, leveraging Power BI or Tableau, integrating Adobe Analytics and other data.
• Perform deep dive analysis via Case Studies to tell a comprehensive analytics story with data points and actionable insights to drive recommendations and decision making.
• Leverage Agile Delivery methods and processes to effectively track user stories, level of effort estimates, and plan with your Agile team for each Sprint.
• Drive data analysis of web projects, A/B and multivariate testing, and ad hoc requests.
• Support tag management requirements and documentation services to maintain integrity across multiple sources of data, including providing user acceptance testing and validation of web reporting creating, enhancements, and adjustments.
• Partner with multiple vendors to implement analytics requirements and streamline project processes.
• Multi-task and self-prioritize work queue to balance work queue and ensure stakeholder expectations are being met.
• Engage in analytics delivery re-prioritization discussions as needed with stakeholders to maximize internal team and stakeholder satisfaction.

Requirements

• Bachelor’s Degree required.
• Minimum 3
• 5 years of web metrics and/or analytics experience.
• Strong Adobe Analytics, in particular with Analysis Workspace, and Adobe Target experience.
• Experience with data visualization tools such as Tableau or Power BI.
• Highly proficient in Excel with building complex dashboards.
• Highly proficient in PowerPoint with designing analytics-based presentations and visualizations.
• Hands-on experience with and understanding of how to analyze, structure and interpret large volumes of raw data into effective visual stories for business owners.
• Can multi-task and quickly adapt to changing and conflicting priorities, while working independently.
• Motivated by learning and evaluating new analytics technologies and staying up to date with current trends and tools.
• Implementation experience with analytics platforms such as a web reporting tool and tag management software.
• Critical thinker who can problem solve and is detail-oriented and organized.
• Excellent written/verbal communication and client relationship management skills.

Tech Stack

• Tableau

Benefits

• Competitive hourly compensation of $50–$60/hour based on experience with clear expectations and pay transparency
• 8 paid company holidays plus 1 floating holiday
• Paid Time Off (PTO): 5 days annually, designed to complement company holidays and client schedules
• 401(k) retirement plan with company match, supporting long-term financial wellness
• Comprehensive company-sponsored benefits for eligible employees and their families, including: Medical, dental, and vision insurance
• Health Savings Account (HSA)
• Short
• and long-term disability coverage
• Employee Assistance Program (EAP)
• Basic life and AD&D insurance
• Optional voluntary benefits, allowing employees to customize coverage to their needs: Health Care and Dependent Care FSAs
• Commuter benefits
• Voluntary accident and critical illness coverage
• Voluntary long-term care
• Additional life and AD&D insurance