Vice President of Marketing

Role Overview

• Define and evolve the DocUpdate brand as the company scales
• Build a culturally relevant healthcare brand clinicians genuinely want to be associated with
• Shape messaging across every touchpoint while preserving trust and clinical credibility
• Ensure the brand consistently reflects our physician-first identity and voice
• Translate complex healthcare workflows into clear, compelling storytelling
• Build a strong physician founder brand and turn us into one of the most influential physician-founder voices in healthcare
• Develop high-impact thought leadership strategy across social channels (Instagram, YouTube, LinkedIn, X, Reddit), podcasts, press, speaking engagements, and video
• Create a scalable content engine around founder insights, physician advocacy, innovation, and access to care
• Help position DocUpdate as the trusted voice connecting clinicians, industry, and patient access
• Own clinician acquisition strategy across paid, organic, partnerships, referrals, and lifecycle marketing
• Work with team to scale physician acquisition efficiently while maintaining brand quality and trust
• Provide ideas for experimentation across channels including Meta, LinkedIn, Google, creator partnerships, podcasts, newsletters, events, and emerging platforms
• Support full-funnel growth systems with strong attribution and performance analytics
• Drive app downloads, clinician verification, activation, and retention
• Expand and strengthen the DocUpdate physician community and advisory network
• Create programs that increase engagement, loyalty, referrals, and clinician advocacy
• Develop meaningful clinician experiences online and in-person
• Build community initiatives that feel premium, valuable, and relationship-driven — not transactional
• Help physicians feel connected to each other, not just to the product
• Own DocUpdate’s event strategy across conferences, dinners, summits, pop-ups, roundtables, and physician experiences
• Create healthcare experiences people genuinely want to attend
• Elevate DocUpdate’s physical presence at conferences and industry gatherings
• Build experiences that strengthen community, trust, and word-of-mouth growth
• Lead content strategy across video, social, editorial, email, podcasts, physician stories, and campaigns
• Build highly shareable content clinicians actually engage with
• Oversee creative direction and maintain exceptional brand standards
• Develop campaigns that feel modern, intelligent, human, and clinically grounded
• Create viral product launches and moments that earn attention organically
• Recruit and lead a high-performing modern marketing team
• Build a culture of creativity, speed, accountability, and taste
• Partner closely with product, partnerships, operations, and leadership
• Bring structure and prioritization to a fast-moving organization

Requirements

• 7+ years in marketing, brand, growth, or community leadership
• Experience building culturally relevant brands with passionate communities
• Proven success leading multi-channel acquisition and growth
• Strong background across:
• Paid media
• Organic social
• Influencer strategy
• Community building
• Lifecycle marketing
• Content strategy
• Experiential/events
• Product launches
• Experience scaling consumer, membership, creator-led, or community-driven brands
• Exceptional communication and storytelling instincts
• Strong creative judgment and brand taste
• Analytical enough to understand performance metrics without becoming purely performance-driven.

Benefits

• Medical, dental, and vision coverage for you and your dependents + on-demand healthcare concierge
• Pre-tax savings options for healthcare and dependent care, with monthly employer contributions to HSA (if enrolled in a high-deductible plan)
• 100% paid short
• and long-term disability, plus life and AD&D insurance
• Take the time you need with a flexible vacation policy — recharge your batteries your way
• Paid parental leave to spend time with your newborn, adopted, or foster child (available after 6 months)
• If you’re close to an office, we encourage spending some time in-person to collaborate and connect. If not, remote is always an option.
• We’ll ship you the gear you need to create a comfortable workspace at home.
• Save for your future with tax advantages (and company match!)