Execute and operationalize sales enablement programs and campaigns within CRM and marketing automation platforms (e.g., HubSpot, Pardot/Salesforce).
Partner closely with Sales to deliver buyer-aligned enablement support.
Ensure enablement and proposal materials remain current and on-strategy.
Support priority and late-stage opportunities with tailored proposal and enablement materials.
Lead and manage the end-to-end RFP/RFI process and tooling.
Maintain and continuously improve the RFP and proposal content library.
Administer and optimize proposal and enablement tools, workflows, and templates.
Write, edit, and refine proposals, executive summaries, and enablement content.
Serve as a feedback conduit between Sales and Marketing.

Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent combination of education and experience.
5-8+ years of relevant experience in sales enablement, proposal management, or related roles supporting large, relationship-driven accounts with extended B2B sales cycles where relationship continuity, credibility and tailored messaging are critical.
Experience working in highly regulated, services-oriented, or healthcare-adjacent environments preferred.
Direct, hands-on experience owning RFP workflows and proposal tooling in a B2B environment.
Strong working knowledge of HubSpot or similar marketing automation and CRM platforms.
Familiarity with B2B sales pipelines, funnel stages, and opportunity progression.
Exceptional written communication skills with the ability to translate complex offerings into clear, persuasive narratives.
Strong organizational and project management skills; able to manage multiple concurrent initiatives and deadlines.
Ability to collaborate effectively across Sales, Marketing, and subject matter experts.

Sales Enablement – Proposals Manager

Key skills