End-to-end admissions flow. Inquiry, application, review and decisioning, enrollment contracts, and re-enrollment through financial aid decisions— owned as a single connected journey, not a set of disconnected forms.
Integrations and handoffs. Clean connections between admissions, enrollment, financial aid, billing, and the student record — so a family is one family, not five.
Discovery and roadmap. Spend time with admissions directors, business managers, and enrollment teams to understand the work, define the problems worth solving, and ship in priority order.
Metrics that matter. Funnel conversion, application completion, time-to-decision, financial aid turnaround, re-enrollment yield — and the operational metrics that tell us our product is actually saving schools time.
Cross-functional partnership. Day-to-day work with engineering and design on your squad, plus close partnership with customer success, support, implementation, sales, and marketing.

3-5 years of product management experience shipping software to real users, ideally B2B SaaS.
A track record of owning a product area end to end — discovery, scoping, shipping, and iterating based on what you learn.
Strong customer instincts. You spend real time with users, write down what you hear, and can tell the difference between a feature request and the underlying problem.
Comfort with workflow-heavy products. You can hold a multi-step, multi-stakeholder process in your head and reason about where it breaks.
Data fluency. You can pull your own numbers, build a basic funnel, and use metrics to prioritize — not just to report after the fact.
Clear, concise writing. PRDs that engineers want to build from. Updates that stakeholders actually read.
A bias toward shipping. You'd rather get something useful in front of customers and learn than perfect a spec for another month.
Authorized to work in the US
Nice to have:
Experience in EdTech, K-12, higher ed, or another mission-driven domain.
Familiarity with admissions, enrollment, or financial aid processes — as a PM, an operator, or a former school employee.
Experience with complex calculation engines, eligibility logic, or workflow products with branching states.
Comfort working closely with finance or business office stakeholders.

3 weeks of vacation per year
14 paid holidays per year (including the week off between Christmas and New Year's Eve)
56 Hours of paid sick leave annually
Top tier benefits
- Medical, Dental & Vision (Blue Cross Blue Shield & EyeMed)
Veracross LLC Fidelity 401(k) Plan
Managed by Sentinel Benefits

Senior Product Manager

Key skills