Operate at the intersection of marketing, data and technology
Work closely with commercial stakeholders and CRM teams
Translate marketing objectives into scalable technical designs
Shape customer journeys across email, SMS, mobile and web
Design data extensions and automation flows
Orchestrate complex engagement strategies
Ensure every solution is built with performance, scalability and customer impact in mind
Take ownership of integrations between Marketing Cloud and core platforms
Define governance frameworks, coding standards and best practices

Extensive experience leading Salesforce Marketing Cloud architecture, design and delivery within complex, multinational environments
Strong technical expertise across Marketing Cloud including SQL, AMPscript, SSJS, Automation Studio and API integrations
Proven ability to design scalable data models, customer journeys and integrations across Salesforce and external systems
Solid understanding of data architecture, segmentation, identity resolution and data governance principles
Experience working in agile delivery environments, guiding teams to deliver high quality, business aligned solutions
Strong stakeholder management skills, with the ability to influence, challenge and communicate effectively across technical and business audiences
Ability to define and enforce governance standards, ensuring security, compliance and long term platform sustainability

Salesforce Marketing Cloud Architect

Key skills