Key skills
JavaScriptNext.jsSQLGoAIOpenAIClaudeAnalytics
About this role
Role Overview
- You'll own how Alaro gets found and how visitors become customers.
- Take the website end-to-end: messaging, structure, conversion, speed, SEO
- Run CRO experiments and ship them: landing pages, pricing, every CTA
- Build demand channels for a sophisticated legal buyer: SEO and content, paid (LinkedIn, Google), partnerships, lifecycle email
- Own marketing analytics and attribution
- Work with the GTM team and founders on positioning and content that closes deals
- Write the copy, set up the campaign, and read the data yourself.
Requirements
- 3+ years in B2B growth or product marketing, ideally at a Seed-Series B startup
- Demonstrable wins on website conversion or paid acquisition: show us the before/after
- AI-native by default. You build with frontier models, not just chat with them. OpenAI Codex, Claude cowork, and Claude Code are a must.
- Modern stack: Webflow / Framer / Next.js, GA4 / PostHog, HubSpot, Ahrefs / Semrush; basic, SQL a plus
- Strong written taste: you know when copy is selling versus filling space
- Bias to ship.
- Agency, with external signal. You have a view on what Alaro should do before anyone asks, and you've built something no one paid you to: a side project, writing, an event.
- Bonus: B2B legal tech or professional services experience
Tech Stack
- JavaScript
- Next.js
- SQL
Benefits
- Meaningful ownership: Competitive salary and equity, real responsibility from day one.
- Founder & GTM exposure: Direct work with the GTM Lead and founders on brand, funnel, and motion.
- Real impact: You'll shape how we go to market as we grow.
- Freedom to experiment: Autonomy across site, channels, content, lifecycle.
- Time together: Annual offsite in Alaró (Mallorca), plus regular in-person gatherings.