Plan, execute, and optimize multi-channel digital marketing campaigns across paid search (Google Ads), LinkedIn, programmatic display, and email marketing
Track, analyze, and report on campaign performance using Google Analytics, CRM dashboards, and marketing automation platforms; present insights and recommendations to leadership
Manage and continuously improve Sitero's SEO/GEO/SEM strategy, including keyword research, on-page optimization, and content strategy targeting clinical trial professionals, sponsors, and CROs
Collaborate with peers to execute email marketing campaigns
Co-develop content strategy for Sitero's website, blog, and social channels (primarily LinkedIn), tailored to clinical operations, regulatory, and life sciences technology audiences
Collaborate with Sales and Business Development to align marketing campaigns with pipeline goals and support account-based marketing (ABM) initiatives
Coordinate digital presence at industry events and webinars, including SCOPE, DIA, and PharmaTech conferences — managing pre
and post-event digital campaigns
Support content strategy and own content distribution to drive lead generation and nurture prospects through the funnel
Stay current on digital marketing trends within the clinical research, SaaS, and life sciences sectors
Own monthly reporting and data analysis
Manage and optimize marketing spend across digital channels, ensuring strong ROI

Bachelors Degree required
3+ years of digital marketing experience in a B2B environment; life sciences, healthcare IT, or CRO/eClinical experience is strongly preferred
Hands-on experience with marketing automation platforms (SendGrid, Apollo.io or similar) and CRM systems (Pipedrive preferred)
Proven track record managing paid digital campaigns (Google Ads, LinkedIn Campaign Manager) with measurable results
Solid understanding of SEO best practices and content marketing in a technical/scientific context
Strong analytical skills with experience in Google Analytics (GA4), reporting dashboards, and data-driven decision making
Excellent written English — you will be producing content and copy for a global, English-speaking audience of clinical trial professionals
Familiarity with GDPR and data privacy considerations relevant to digital marketing in the EU
Self-motivated and highly organized with the ability to manage multiple campaigns independently in a remote-first environment
Experience marketing SaaS products or technology platforms to enterprise buyers is a strong plus

Digital Marketing Specialist

Key skills