Develop and oversee the strategy and planning of Retail Media and Paid Search campaigns to meet client goals
Lead the execution of end-to-end campaign management with your team
Analyze campaign performance and provide recommendations to improve and optimization opportunities
Assist and attend scheduled client performance and status meetings along with ad-hoc presentations/requests.
Lead a team of retail and paid search specialists, promoting collaboration
Foster strong relationships with vendors and partners, serving as the primary contact for main retailer and vendor clients, ensuring alignment and satisfaction
Work with our analytics and reporting teams to develop retail performance reports to provide actionable insights and analysis
Collaborate across our client team and within the commerce & retail media organization to solve, innovate, build skills and develop thought leadership and best practices
Translate client goals into media strategies and tactical plans
Stay ahead of industry trends, platform updates, and best practices; help translate these into agency POVs and client strategies
Requirements
Must have experience managing digital retail media campaigns either through self-service or with a managed service retail partner.
At least 3+ years digital performance marketing experience in eCommerce, search, programmatic, or related field, with 1 + years managing large-scale eCommerce campaigns preferred
Enthusiasm for retail media and performance marketing, new platforms and the exciting world of eCommerce and emerging platforms.
Familiarity with retail media network capabilities, e-commerce ecosystems and programmatic vendors strongly preferred.
Experience managing budgets, forecasting, sending out RFPs, meeting KPIs and developing KPI goals
Experience working with ad tech partners, and understanding of capabilities and use cases ( e.g. Pacvue , Skai, CommerceIQ , etc )
Experience building client relationships and guiding the agency to lead incremental value for its partner(s)
Benefits
Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave
Senior Manager, Commerce & Retail Media at dentsu Austria | JobVerse