Key skills
Communication
About this role
Role Overview
- Present short-form social videos for a new UK consumer brand across TikTok, Instagram, and YouTube
- Deliver scripted and semi-scripted content on money, insurance, and everyday consumer decisions
- Make complex topics feel clear, useful, and engaging for a broad UK audience
- Communicate examples, numbers, and key takeaways naturally on camera
- Build trust with viewers through calm, confident, and credible delivery
- Work with the content team to turn researched topics into short, engaging social scripts
- Help shape hooks, angles, and delivery so each video feels natural, human, and worth watching
- Bring warmth and clarity to complex consumer topics
- Contribute ideas based on what feels relevant and engaging for UK social audiences
- Keep delivery sharp, conversational and grounded, with a focus on clarity, accuracy, and trust
- Work closely with content, creative, and compliance teams to film regular short-form content
- Take direction on tone, pacing, framing, retakes and script accuracy
- Film in studio, office, home or location-based settings depending on the format
- Collaborate with designers so captions, graphics and supporting visuals strengthen the content
- Help create a consistent and recognisable voice across the brand’s social channels
- Stay close to what performs on TikTok, Instagram, and YouTube
- Understand how to make useful content feel watchable, shareable, and worth saving
- Bring a strong instinct for hooks, pacing, retention, and audience engagement
- Help the brand build familiarity, trust and a following through people-led content
Requirements
- Strong on-camera presence with clear, confident and natural delivery
- Experience creating or presenting short-form video content for TikTok, Instagram, YouTube, or similar platforms
- Ability to explain consumer or money-related topics in a calm and credible way
- Comfortable reading scripts involving numbers, examples, and careful wording
- Good understanding of UK audiences and social media behaviour
- Strong instinct for short-form storytelling, hooks, and pacing
- Ability to sound conversational while staying accurate
- Comfortable taking feedback, adjusting delivery, and doing multiple takes
- Interest in insurance, personal finance, or everyday money decisions
- Strong communication skills and attention to detail
- Background in presenting, journalism, content creation, UGC, acting, communications, personal finance, insurance, or consumer advice is a plus.