Own company’s paid social strategy, optimization, audience targeting, performance reporting and budget management across LinkedIn, X, Facebook, Instagram, YouTube and Truth Social
Manage day-to-day organic social media operations for assigned business segment, ensuring content aligns with enterprise brand standards and business priorities
Coordinate and partner with broader External Communications team and Creative Services to develop compelling, channel-specific copy and creative assets
Monitor all social channels for engagement opportunities, audience insights and potential business risks
Track, analyze and report campaign and channel performance, providing actionable recommendations to internal stakeholders
Stay current on social media platform updates, algorithm changes, paid advertising best practices and emerging trends in B2B, B2G and defense industry social media

Bachelor’s Degree and minimum 6 years of prior relevant experience
Graduate Degree and a minimum of 4 years of prior related experience
In lieu of a degree, minimum of 10 years of prior related experience
Extensive demonstrated experience managing enterprise-level paid social media campaigns across multiple business segments including budget management, audience targeting, A/B testing and performance optimization
Proven track record creating high-quality organic social media campaigns that engage and grow audiences
Strong proficiency with social media management platforms: LinkedIn, X, Facebook, Instagram, YouTube and Truth Social
Proficiency in AP Style.
Strong project management skills with the ability to coordinate with cross-functional teams

Senior Specialist, Communications

Key skills