Lead SEO/AEO Strategy and Growth: Own the overarching organic discovery strategy to ensure our domains rank for brand, category, and competitor keywords across traditional SERPs and large language model platforms.
Platform & Crawler Architecture: Stay ahead of how search mechanics evolve across traditional and AI platforms. Optimize site structures, schema, and API feeds to ensure maximum legibility for search and LLM web-crawlers.
Competitive & Sentiment Analysis: Conduct ongoing analysis of top-ranking content and LLM-generated citations in our category to identify trends, white space, and sentiment optimization opportunities.
Drive Execution and Cross-Functional Impact: Turn strategic ideas into concrete product roadmaps. Collaborate closely with engineering, content, and data teams to hit quarterly SEO/AEO growth goals.
Test & Optimize: Develop and run robust experiments to test optimization strategies (e.g., content formatting, entity relationship linking, structured data) and rapidly adapt based on performance.
Measure & Reporting: Define success benchmarks, monitor traditional search rankings, track LLM citations/mentions, and deliver clear reporting on organic outcomes to executive leadership.

10+ years of SEO/Organic Growth experience in highly competitive, high-volume markets, with a proven focus on AEO/AI optimization over recent years.
Strong technical understanding of search algorithms, Knowledge Graphs, RAG (Retrieval-Augmented Generation), and scraping signals across major search and LLM platforms.
Proven success directly driving lead growth and digital brand authority via organic channels.
Exceptional cross-functional executor capable of driving engineering and content pipelines to deliver rapid results.
Analytical mindset with experience leveraging internal BI tools alongside third-party SEO and emerging AI attribution software.
Strong business acumen with the ability to translate complex search technicalities into clear business impact for executive audiences.

401 (k) with employer match
Medical, dental, and vision with HSA and FSA options
Competitive vacation and sick time off, as well as dedicated volunteer days
Access to wellness support through Employee Assistance Program, physical and mental health wellness programs
Pet care discounts for your furry family members
Financial support in times of hardship with our Achieve Care Fund
A safe place to connect and a commitment to diversity and inclusion through our six employee resource groups

Principal Product Manager

Key skills