Develop innovative credit card products tailored to different customer segments and partners
Build and launch affiliate marketing as a viable performance marketing acquisition channel
Collaborate with performance marketing team to integrate affiliate channel into overall acquisition strategy
Maintain product pipeline reports and engage in prioritization meetings
Conduct ongoing marketplace monitoring and competitive benchmarking
Develop and manage product research briefs and validate product-market fit
Prepare and present product concepts to stakeholders
Design and execute pilot programs with affiliate partners
Develop dashboards tracking traffic quality and key performance metrics
Partner with MarTech and engineering teams for tracking and reporting

3-5 years in new product development, performance marketing, or product strategy within credit card/financial services
Strong understanding of consumer credit segmentation and targeting
Excellent analytical skills with ability to build financial models
Strong project management across multiple initiatives
Excellent communication and stakeholder influence skills
Self-starter with entrepreneurial mindset and comfort with ambiguity
Experience with performance/digital/affiliate marketing (preferred)
Experience launching new products or channels from concept to market (preferred)
Familiarity with marketing attribution models and tracking technologies (preferred)
Experience with Qualtrics, Mintel, Comperemedia or related competitive intelligence-gathering tool (preferred)

Product Innovation, Affiliate Marketing Manager

Key skills