Create quality experiences to engage with different audiences
Orchestrate execution of in-person and digital campaigns
Align with business goals and design integrated strategies
Generate curated content and coordinate speakers for events
Manage platforms/tools for campaigns, including landing pages, emails, social media, and events
Ensure exceptional attention to detail while managing multiple projects
Plan and execute major in-person and virtual events, as well as customer engagement activities, aligned with business priorities across various industries and segments
Be a consultant for Italian and EMEA stakeholders, recommending the best formats for in-person campaigns and for digital campaigns
Define the audience acquisition strategy and work closely with the sales team to create an integrated 360º plan
Create and develop high-quality experiences to interact with customers and partners at different stages of their journey
Work closely with local sales teams (enterprise and commercial) to support key events, as well as with EMEA Marketing teams to execute executive engagement initiatives
Coordinate the creation and localization of content deliverables for events, including emails, landing pages, and newsletters
Measure event results according to KPIs and deliver reports to various stakeholders

Bachelor’s degree in Marketing, Communications, IT, or a related field
Previous experience in an IT company for a similar role in executing in-person and digital events (5+ years)
Excellent project management and planning skills
Excellent communication skills at all levels
Proven knowledge of marketing tools
Extremely well organized and detail-oriented
Ability to manage time and juggle multiple priorities to execute high-quality deliverables
Strong collaboration skills
Ability and willingness to travel to cover regional events: 10-20%
Fluent in Dutch & English – German & French languages beneficial

Marketing Specialist

Key skills