Senior Business Strategy Analyst

Role Overview

• Develop and monitor strategic KPIs (activation, recurring usage, margin, delinquency/default rates, etc.)
• Analyze portfolio performance and propose growth levers.
• Conduct market and customer behavior studies to identify opportunities and risks.
• Orchestrate initiatives with partner areas (Product, Credit, Channels, Operations).
• Prepare executive materials for decision forums and committees.
• Develop and implement communication strategies for benefits and products in the Uniclass segment.
• Define audience criteria and segmentation according to Minhas Vantagens tiers.
• Ensure standardization and variability of communications, promoting consistent experiences.

Requirements

• Ownership mindset: Takes end-to-end responsibility, anticipates risks, makes autonomous decisions, and ensures delivery with measurable business impact.
• Collaboration: Engages and influences stakeholders (Product, Tech, Data, Operations), builds alignment, and removes dependencies through clear communication.
• Results focus: Sets goals, monitors KPIs, prioritizes by impact, and ensures consistent execution, quickly adjusting course when necessary.
• Critical thinking: Questions hypotheses, digs into root causes, validates with data, and proposes pragmatic solutions with well-structured trade-offs.
• Teamwork: Raises the team’s standards, shares knowledge, provides feedback, and serves as a technical and behavioral role model in day-to-day work.
• Preparation of presentations and executive materials.
• Experience in contextualized communication for digital journeys.
• Experience in campaign management, strategic communication, and digital marketing.
• Knowledge of customer segmentation, data analysis, and engagement metrics.
• Ability to work in multidisciplinary squads and lead approval/governance processes.
• Ability to plan and execute projects under challenging deadlines.
• Familiarity with credit and benefits products (e.g., cards, points programs).
• Analytical mindset and data-driven orientation, with the ability to turn insights into actions.
• Proficiency in complex studies and analyses (market, customer behavior, and pricing).
• Proficiency in SQL, advanced Excel, and visualization tools (e.g., QuickSight).
• Bachelor's degree.

Tech Stack

• SQL

Benefits

• Meal voucher (Vale-Refeição)
• Transportation voucher (Vale-Transporte)
• Food voucher (Vale-Alimentação)
• Childcare assistance
• Medical insurance
• Dental insurance
• Life insurance
• Private pension plan
• Partnerships with Gympass and Totalpass
• Partnership with Univers (Drogasil and Droga Raia)
• Access to visits, reservations, and lodging at Itaú Unibanco Club (Guarapiranga, Itanhaém, and São Sebastião)
• Benefits and discounts at partner stores and services across Brazil and Latin America
• Fique OK program
• Corporate University
• Discounts on financial products and services