Plan, execute, and optimize paid campaigns across Google Ads, Meta, and other relevant platforms
Own budget management, pacing, and performance reporting across channels
Develop testing frameworks for creative, copy, audiences, and landing pages
Setup and maintain clean tracking and attribution across campaigns (GA4, pixels, UTMs)
Translate performance data into clear insights and recommendations for stakeholders
Stay ahead of platform changes, industry trends, and new channel opportunities
Collaborate with internal teams on creative briefs, landing pages, and campaign strategy

2–5 years of hands-on performance marketing experience, ideally in a SaaS or digital health environment
Strong command of Google Ads (Search, Performance Max, Display) and Meta Ads
Solid understanding of tracking, attribution, and marketing analytics
Data-driven mindset with the ability to communicate results clearly to non-technical stakeholders
Native or near-native German — you write copy, you know the market
Comfortable working independently and managing priorities in a fast-moving environment
A bias for experimentation and iteration — you're always testing something, whether it's a new bidding strategy, an automation, or a smarter workflow
Bonus: experience running multi-location or local campaigns, ideally across a distributed network of physical sites

Ownership of a meaningful paid media budget with direct business impact
Access to a dedicated BI team and clean data infrastructure — so your decisions are grounded in numbers, not guesswork
A collaborative, low-bureaucracy environment where good ideas move fast
Room to grow as the team and company scale
Option to work from home

Performance Marketing Manager, German

Key skills