Regional Communications Manager – West & Central Africa

Role Overview

• Source and develop impactful field stories, customer testimonials and regional impact content across WCA markets.
• Manage content distribution strategies across media, social, investor and internal channels.
• Maintain and update the regional communications content library and communications calendar.
• Track and analyse impact metrics using Looker to support storytelling and reporting.
• Build and manage Sun King’s presence at regional and international industry events, panels and conferences.
• Develop speaker briefs, thought-leadership materials and event participation strategies for leadership.
• Build strong relationships with regional and international media outlets and journalists.
• Develop and implement media engagement strategies, including media pitching, spokesperson management and media training.
• Draft press materials, op-eds, expert commentaries and corporate communications collateral.
• Manage WCA-related website updates, fact sheets, brochures, investor decks and brand materials.
• Support fundraising and investor engagement through tailored communications and presentation materials.
• Partner closely with country teams to identify storytelling opportunities, manage reputational risks and provide communications support.
• Ensure brand consistency and effective corporate communications across all WCA markets.

Requirements

• Bachelor's degree or Higher Diploma (required) in Communications, Public Relations, Journalism, Marketing, International Development, Business Administration or a closely related discipline.
• Master's degree (preferred) in Strategic Communications, Marketing, International Development, or MBA — particularly welcome for candidates with fewer than eight years of direct regional communications experience.
• Good written and verbal communication skills in English and the ability to communicate in French is an added advantage.
• A minimum of 7–10 years of progressive experience in corporate communications, public relations, brand management or integrated marketing communications, with at least 4 years in a regional or multi-country capacity.
• Demonstrable experience working across multiple Sub-Saharan African markets — West or Central Africa experience is strongly preferred; prior coverage of Francophone markets (Benin, Togo, Cameroon or Côte d'Ivoire) is a significant advantage.
• Track record of developing and executing media strategies that have delivered measurable results (media placements, share of voice, coverage quality) across diverse media environments.
• Experience in a fast-paced or high-growth context, whether in off-grid energy, PAYG finance, fintech, telecommunications, FMCG, international development or closely related sectors.
• Demonstrated experience producing high-quality written communications across formats — press releases, op-eds, speeches, investor materials, website copy and long-form features — for both Anglophone and Francophone audiences.
• Experience using data platforms or analytics tools to inform and shape communications narratives; familiarity with CMS platforms (WordPress) and basic design tools (Canva, Adobe Creative Suite) is an advantage.
• Experience managing external agencies, freelancers and vendors (PR agencies, creative studios, photographers, videographers) to deliver on time and within budget.

Tech Stack

• WordPress

Benefits

• Professional growth in a dynamic, rapidly expanding, high-social-impact industry
• An open-minded, collaborative culture made up of enthusiastic colleagues who are driven by the challenge of innovation towards profound impact on people and the planet.
• A truly multicultural experience: you will have the chance to work with and learn from people from different geographies, nationalities, and backgrounds.
• Structured, tailored learning and development programs that help you become a better leader, manager, and professional through the Sun Center for Leadership.