Marketing Specialist – Web Optimization/Data

Role Overview

• Implement ongoing website updates, optimization, and maintenance across WordPress websites
• Build, update, and optimize landing pages
• Maintain website content, forms, and overall site functionality across multiple brands
• Identify, troubleshoot, and resolve issues related to website
• Support UX/UI improvements and conversion-focused optimization initiatives across websites and landing pages
• Support the implementation and maintenance of Google Tag Manager (GTM) across multiple properties and digital experiences
• Deploy, validate, and troubleshoot tracking scripts for Google Ads, Meta Ads, GA4, Microsoft Clarity, and other analytics platforms
• Monitor conversion tracking accuracy
• Assist with the implementation of conversion events
• Support troubleshooting of marketing technology integrations
• Analyze website, landing page, and campaign performance using tools such as GA4
• Identify behavioral trends, and optimization opportunities across digital experiences
• Maintain accurate reporting and clean performance data across marketing platforms
• Support the development of recurring reporting dashboards
• Assist with A/B testing, conversion rate optimization (CRO)
• Support the implementation of on-page SEO improvements
• Assist with the optimization of local listings Google Business Profile and Yext
• Help maintain accurate business information, across digital platforms
• Support digital marketing initiatives across Google Ads, Meta Ads
• Assist with campaign QA, landing page alignment, and performance analysis
• Support optimization efforts
• Collaborate with internal teams to support digital campaign execution and reporting initiatives
• All other duties as assigned

Requirements

• Must have a bachelor’s degree in marketing, Digital Media, Communications, Analytics, Information Systems, or another related field
• Must have at least two to five (2-5)+ years of experience in digital marketing, web optimization, marketing analytics, or a related role
• Must have hands-on experience working within WordPress environment
• Must have experience with Google Analytics (GA4), Google Tag Manager, Google Ads, and digital marketing platforms
• Must have an understanding of website structure, landing pages, user experience, and conversion-focused optimization
• Must have the ability to troubleshoot website issues, tracking discrepancies, and digital performance problems independently
• Must have strong analytical and reporting skills with strong attention to detail and data accuracy
• Must be able to complete a background check deemed acceptable by the Company
• Must have proficiency with Microsoft Office products to include Outlook, Word, Excel, and PowerPoint
• A working understanding of SEO fundamentals is preferred
• Familiarity with HubSpot or marketing automation platforms is preferred
• Knowledge of HTML, CSS, and JavaScript is preferred
• Google Ads certification is preferred

Tech Stack

• JavaScript
• WordPress

Benefits

• Must be able to swim or willing to wear a personal floatation device when visiting marina site locations
• Equal employment opportunities to all team members