Build and configure cross-channel B2B journeys, including triggers, events, decision nodes, rules, conditions, throttling, and waterfall logic
Implement real-time, event-triggered workflows tied to person, account, opportunity, and buying-group attributes
Configure message templates, content fragments, offers, and personalization elements across email, push, SMS, in-app, and webhook-driven custom channels
design and configure account-based journeys, including buying-group orchestration and multi-stakeholder engagement logic
Validate journey paths, decisioning accuracy, and end-to-end orchestration performance under production load
Ensure AJO journey logic aligns with RTCDP B2B segments, AEP B2B datasets, and event schemas (XDM)
Validate AEP event datasets used as AJO triggers
connect consent logic, suppression rules, do-not-contact lists, and B2B business constraints to journey decisioning
Configure and validate Adobe Journey Optimizer Decisioning (offer decisioning), including offer libraries, eligibility rules, and ranking strategies
Utilize AEP Query Service to test journeys, preview events, validate audience eligibility, and reconcile data discrepancies
Requirements
7+ years of experience in MarTech, marketing automation, or customer experience platforms
3+ years of hands-on Adobe Journey Optimizer experience in production environments