Leading the integrated digital strategy for the Orthopedics business to drive brand visibility, product adoption, and customer engagement
Planning and executing omnichannel digital marketing campaigns across paid media, websites, CRM pathways, and professional platforms
Designing and optimizing end to end customer journeys and digital product roadmaps aligned to business priorities
Owning performance measurement and analytics to optimize ROI, engagement, and business outcomes through test and learn experimentation
Building commercial models and financial cases to support investment in digital solutions and innovation

5 or more years of experience in digital marketing or digital strategy roles
At least 3 years of experience within medical devices or healthcare technology, with orthopedics strongly preferred
Proven expertise in omnichannel campaign planning, audience journey design, and digital channel leadership
Hands on experience with marketing automation, CRM integration, analytics, and data driven decision making
Bachelor's degree required, with an MBA or advanced degree preferred

Senior Marketing Manager, Digital Strategy

Key skills