Head of Marketing

Role Overview

• Develop and execute a comprehensive marketing strategy aligned with company growth objectives, revenue goals, and product adoption
• Own and evolve Zus’ positioning, messaging, and category narrative within the healthcare technology landscape
• Establish and track KPIs across pipeline generation, marketing influence, conversion, engagement, brand awareness, and customer expansion
• Partner closely with Sales leadership to optimize pipeline creation, account engagement, and GTM effectiveness
• Build and scale multi-channel demand generation programs across digital, field, ABM, lifecycle, partner, and content marketing
• Design campaigns that drive measurable pipeline growth and accelerate enterprise deal cycles
• Develop and optimize lead nurturing and account engagement strategies throughout the buyer journey
• Lead strategic field marketing initiatives including conferences, executive dinners, customer events, webinars, and industry activations
• Analyze campaign performance and marketing attribution to continuously improve ROI and GTM efficiency
• Translate complex healthcare data and interoperability concepts into compelling messaging and market-facing narratives
• Partner with Product and Commercial teams to launch new products, features, and strategic initiatives
• Develop sales enablement materials, customer-facing collateral, pitch decks, case studies, and thought leadership content
• Ensure consistency across brand, voice, messaging, and customer experience
• Lead marketing operations, automation, and tooling strategy across platforms such as HubSpot, Salesforce, Webflow, analytics, and AI-enabled systems
• Identify opportunities to leverage AI tools and automation to improve marketing productivity, campaign performance, personalization, reporting, and content development
• Establish scalable processes, reporting frameworks, and operational rigor to support company growth
• Bring a data-driven approach to experimentation, optimization, and resource allocation
• Recruit, mentor, and develop a high-performing marketing organization over time
• Foster a culture of ownership, creativity, operational excellence, and continuous learning
• Serve as a collaborative cross-functional leader and trusted partner across the business.

Requirements

• 8+ years of progressive marketing experience within healthcare technology, healthcare SaaS, interoperability, digital health, or value-based care organizations
• Proven success leading marketing initiatives that directly contributed to pipeline growth and revenue outcomes
• Deep expertise across product marketing, demand generation, growth marketing, and marketing operations
• Strong understanding of healthcare industry dynamics, buyer personas, regulatory environments, and enterprise healthcare sales cycles
• Experience marketing technical products and translating complex concepts into clear customer value
• Demonstrated ability to build scalable marketing systems, processes, and teams in fast-growing startup environments
• Strong analytical mindset with experience leveraging data, attribution, and experimentation to drive decision-making
• Hands-on experience with modern marketing automation and CRM platforms (HubSpot, Salesforce, Webflow, etc.)
• Enthusiasm for leveraging AI tools and workflow automation to modernize marketing operations and improve team effectiveness
• Excellent written, verbal, and executive communication skills
• Strong creative instincts with an eye for brand, storytelling, and customer experience
• Ability to operate both strategically and tactically in a fast-moving environment
• Passion for improving healthcare in the United States.

Benefits

• Competitive compensation that reflects the value you bring to the team a combination of cash and equity
• Robust benefits that include health insurance, wellness benefits, 401k with a match, unlimited PTO