Own pipeline generation, taking full responsibility for marketing-generated pipeline
Build and design multi-channel campaigns and translate positioning into high-performing frameworks
Identify and close gaps between content, interest, conversion, and demos
Build and optimize landing pages, messaging, and conversion assets
Define and own core metrics such as pipeline contribution, cost per opportunity, and funnel conversion rates
Translate strategy into execution, turning positioning into compelling offers and campaign hooks

5+ years of experience in B2B SaaS demand generation
Strategic mindset, thinking in funnels rather than isolated campaigns
Hands-on builder comfortable operating both strategically and tactically in an early-stage or scaling environment
Market expertise with a strong grasp of sales cycles and pipeline influence
Experienced in building conversion-focused landing pages and translating positioning into demand

Senior Demand Generation Manager – m/f/d

Key skills