Lead the strategy and roadmap for AI-based personalization across Adobe.com for our B2C and B2B customers
Define and scale the personalization program, grounded in business strategy and expected outcomes, using behavioral, firmographic, and contextual data
Partner with data science and engineering teams to develop and deploy machine learning models for content recommendations, targeting, and journey orchestration
Own the outcomes for the B2B web personalization strategy & plan – push back if plans don’t align to critical metrics
Find opportunities to demonstrate generative AI and automation to dynamically develop and optimize content experiences
Translate business goals into clear product requirements, use cases, and measurable metrics
Collaborate closely with UX, design, and content teams to deliver cohesive, personalized user journeys
Partner with marketing collaborators in the Medium & Large business teams to align on vision, priorities, and outcomes
Drive cross-functional planning sessions and influence roadmap decisions across teams
Clearly communicate strategy, insights, and results to executives and senior collaborators

7+ years of product management experience, with strong preference for personalization, growth, or AI-based products
Experience building or scaling personalization platforms, recommendation systems, or data-driven customer experiences
Solid understanding of AI/ML concepts, including model development lifecycle and experimentation (hands-on data science experience not required, but fluency is important)
Proven ability to define and implement data-driven product strategies and roadmaps
Experience with experimentation frameworks and optimization methodologies
Experience working in cross-functional environments with engineering, data science, UX, and marketing teams
Excellent communication skills with the ability to influence executive collaborators
Ability to own decisions and bring cross-functional groups along to ensure all are aware and understand the outcomes expected
Bachelor’s degree or equivalent experience required, advanced degree a plus
Experience with generative AI applications (e.g., content generation, conversational interfaces)
Familiarity with customer data platforms (CDPs), real-time decisioning, or marketing automation systems

Senior Product Manager – Personalization

Key skills