Key skills
AIGenerative AIClaudeGeminiLookerStrategic PlanningCollaboration
About this role
Role Overview
- Act as Channel Lead for one or a few assigned channels
- Responsible for channel strategy and execution
- Continuously evaluate and optimize channels with data-driven approach
- Maintain budget sheets and control costs
- Drive technical development in collaboration with MarTech team
- Nurture relationships with platforms, vendors, and agencies
- Ensure sound media mix and budget allocation in assigned markets
- Collaborate with local marketing teams to understand business needs
Requirements
- Around 5+ years of experience in a data-driven media, performance or growth marketing role
- Experience in regulated industries (Fintech, Banking, or Insurance) is a significant plus
- Good technical proficiency with hands on experience with major ad platforms (Google Ads, Meta Ads Manager, etc.)
- Experience with MMM frameworks, GA4, GTM, and data visualization tools (Looker Studio/PowerBI) is highly valued
- Enjoys connecting the dots between different data sources
- Comfortable navigating environments where tracking isn't always 1:1
- Thrive in complex organisations and can shift between technical deep-dives and broad strategic planning
- Loves collaboration to drive the full media system
- Curious and forward leaning, with an interest in using Generative AI tools (e.g., Gemini, Claude, or AI video tools)
Benefits
- Opportunity to work in a great team
- Friendly Nordic environment
- Strong focus on innovation, product development and technology