Lead CRM Management

Role Overview

• Demand Generation Strategy & Execution: Develop and implement integrated campaigns (email, paid media, content syndication, webinars, etc.) to drive top-of-funnel leads.
• Collaborate with content and design teams to create compelling content that resonates with target personas.
• Monitor and optimize campaign performance to increase conversion rates and improve ROI.
• Account-Based Marketing (ABM): Identify and segment high-value accounts in collaboration with sales leadership.
• Design personalized ABM playbooks—including messaging, content, and outreach sequences—to engage target accounts.
• Track account engagement and pipeline progression; iterate on ABM tactics based on data-driven insights.
• HubSpot Administration & Automation: Administer HubSpot for marketing automation, including setting up workflows, lead scoring, nurturing sequences, and integrations with other tools.
• Ensure proper tracking of leads, MQLs, SQLs, and opportunities across the entire funnel.
• Maintain data hygiene, manage user permissions, and troubleshoot technical issues as needed.
• Analytics & Reporting: Develop and maintain dashboards within HubSpot (and/or BI tools) to track key performance metrics (lead volume, pipeline velocity, customer acquisition costs, etc.).
• Analyze campaign performance, funnel metrics, and ABM effectiveness; present insights to leadership.
• Make strategic recommendations based on data to optimize spend, focus, and targeting.
• Market Research & Competitive Analysis: Conduct in-depth market and competitor research to identify new opportunities, trends, and best practices.
• Translate research findings into actionable strategies for customer segmentation and targeting.
• Stay current on industry trends, marketing technology advancements, and competitor campaigns.
• Collaboration & Cross-Functional Alignment: Work closely with sales teams to ensure seamless handoffs of leads, alignment on target account lists, and continuous feedback loops.
• Partner with product marketing to refine positioning, messaging, and product differentiators.
• Coordinate with content and design teams to develop assets that support ABM and demand generation efforts.
• Budget & Resource Management: Manage allocated marketing budgets for campaigns; optimize spend across channels.
• Recommend new tools, technologies, or resources to enhance the effectiveness of ABM and demand generation programs.
• Process Optimization: Continually refine workflows, lead management processes, and campaign execution steps to streamline operations.
• Document best practices and standard operating procedures for future scalability.

Requirements

• Education: Bachelor’s or Master’s degree in Marketing, Business, or a related field.
• Experience: 3–5+ years in a B2B marketing role with a proven track record in demand generation and/or ABM.
• HubSpot Expertise: Hands-on experience administering HubSpot (or equivalent marketing automation platform), including setting up workflows, dashboards, and integrations.
• Technical & Analytical Skills: Proficient in marketing analytics, data reporting, segmentation strategies, and A/B testing.
• Industry Knowledge: Understanding of B2B buying cycles, SaaS products, and complex sales funnels.
• Communication & Collaboration: Excellent verbal and written communication skills; experience working with cross-functional teams, including sales and product marketing.
• Market Research: Ability to perform competitor and market analyses to inform campaign strategies.
• Project Management: Strong organizational and time-management skills with attention to detail.

Benefits

• Growth Opportunities: Work on cutting-edge demand generation and ABM strategies in a high-growth environment.
• Impactful Role: Drive measurable results that directly contribute to top-line revenue.
• Collaborative Culture: Join a supportive, cross-functional team that values innovation and open communication.
• Competitive Compensation: Attractive salary and benefits package, along with performance-based bonuses/incentives.