Digital Marketing Specialist – B2B

Role Overview

• Develop and execute comprehensive social media strategies to drive brand awareness, engagement, and lead generation for our healthcare management services.
• Create Social media posts to drive higher brand awareness, post engagement and establish Neolytix as employer of choice.
• Monitor key sites for Neolytix reviews. Proactively run campaigns to improve Neolytix reputation on online platforms.
• Plan and execute webinars and virtual events to showcase Neolytix’s expertise and engage with potential clients.
• Utilize tools to manage and monitor social media campaigns, analyze performance, and optimize based on data-driven insights.
• Create and run Account based Marketing (ABM) campaigns working with the Sales team.
• Collaborate with the sales & marketing team to create compelling email marketing campaigns that drive engagement and conversions.
• Monitor industry trends and best practices in B2B healthcare marketing to continuously improve strategies and tactics.
• Track, analyze, and report on key performance metrics to measure the success of social media and email marketing efforts.
• Foster relationships with key stakeholders and influencers within the healthcare industry to amplify our reach and credibility.
• Stratify & Develop a deep understanding of the target audience and tailor content to their specific needs and pain points.
• Leverage data and analytics to continually refine and optimize marketing strategies.
• Foster strong relationships with industry influencers and thought leaders to enhance credibility and reach.
• Stay current with the latest industry trends and technological advancements to keep marketing efforts innovative and effective.

Requirements

• Bachelor’s degree in Marketing, Mass Communications, Journalism or a related field.
• 2 to 5 years of experience in B2B social media management and email marketing, with a focus on the US healthcare market.
• Proven experience in LinkedIn Marketing, including content creation, campaign management, and community engagement.
• Experience in planning and executing webinars and virtual events.
• Strong analytical skills and experience with social media and email marketing analytics tools.
• Excellent written and verbal communication skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong organizational skills and attention to detail.

Benefits

• Flexible work arrangements