Own and evolve the brand’s creative direction across packaging, web, email, and paid social so it stays consistent and unmistakably “on brand”
Translate founder vision into clear briefs, concepts, and execution plans that a creative team can deliver against
Lead, coach, and quality-check designers and render artists, ensuring high standards and reliable output
Build and maintain a design system (templates, guidelines, asset libraries) that improves speed without diluting brand quality
Drive performance creative that’s made to test and win on TikTok and Meta, partnering with growth to learn and iterate quickly
Own the packaging production workflow end-to-end: print specs, file setup, proofing, revisions, and vendor handoff
Create structure where it doesn’t exist yet (intake process, prioritization, review cadences, naming/version control) so creative production scales smoothly
Collaborate cross-functionally with marketing, product, and growth to align launches, messaging, and visual storytelling
Step in hands-on for high-impact work when needed (art direction, layout, final polish, launch-critical deliverables)
Manage external partners selectively (printers, photographers, freelancers) while keeping quality, timelines, and brand standards tight

Must-Have:

Proven experience owning creative direction for e-commerce/DTC brands, from concept through execution
Hands-on experience creating Amazon listing images, A+ / Premium A+ content, and overall high-end beauty/personal care creative execution
Strong background in digital marketing, branding, and multi-channel creative execution (paid social, site, email, product/launch assets)
Experience leading and directing other creatives (designers, render artists, or similar), including feedback and quality control
Hands-on understanding of production: packaging files, print specs, file formats, and real-world production constraints
Experience with performance-driven creative for TikTok and/or Meta (you know how to build for testing, iteration, and learning)
Comfort operating with ambiguity and building structure, priorities, and process (high ownership, not task-by-task dependency)
Strong communication and collaboration skills across marketing, product, and growth in a remote environment

Nice-to-Have:

Prior creative direction experience in dermatology, skincare, beauty, or closely related categories
Experience developing TikTok-native creative approaches (UGC concepts, creator briefs, hook/scroll-stopping frameworks)
Familiarity managing or collaborating with 3D/render workflows and teams
Experience building internal creative capability after relying on agencies (process, standards, hiring/bench building)

Creative Lead – E-commerce, DTC

Key skills